Welcome, Back

When Purposeful Activity launched in 2018, I told everyone it was a love letter.

A love letter to the people, products, produce, and places which made Britain great.

In the four years since, life has changed immeasurably for us all. We live in a more fractured and often fractious society, and this breaks my heart.

Now, I may be many things, but my naivety is normally restricted just to my football team’s chances, so, I understand that the problems we face globally perhaps aren’t going to be fixed by me shouting off the top of a hill about how great a shirt is; where you must go; who you should seek out; and why you really ought to eat places A, B, and C.

But, a little love shared, with the hope it spreads, which might just get us on the road to somewhere.

Over the next few months, you will notice some differences. This is still a love letter, it isn’t just about stuff from here, it’s what we use and love here.

Right now, fire crackling, dog next to me snoring and storm tamping outside, I’m sat in month old American made jeans, a decade loved Japanese t-shirt and repaired Scottish knitwear.

All are great and that is the tale I have tried to tell since I stumbled into this industry as an 18 year old.

So great stuff from here will be on here. Great stuff from elsewhere and worn here too.

Our sole criteria is that it has to be great, and has to be us. No PR; no borrowed for a shoot; no bought, shot and sold a week later; rather what we use and love here.

That means, the clothes we wear from much loved and worked hard older things with their smitten by and enjoying newer counterparts. Plus the produce we cook, the places we go, the people we meet and the things we rely on.

Oh, and not featured once, box ticked and move on. Instead an ongoing conversation, so items from before will crop up and be highlighted and items from now will be championed again as time and life passes.

So, just all that makes our time here, life. Living not existing, because Purposeful Activity is really a simple set of letters about life and love. Because without one the other has no purpose.