In 2008 Daniel Jenkins launched his eponymous store from a 17th century Welsh townhouse.

Its purpose, to subvert market orthodoxy by finding and then stocking the very best in emerging British talent, it became a vital platform, with many of the brands first stocked going on to find international acclaim.

Since then Daniel and Daniel Jenkins Ltd have advised and provided across the board creative and business services, and strategy to CEOs; major retail groups; innovative start ups; and many of our beloved luxury sector businesses.

Priding himself on being the person CEOs and brands pick up the phone to call when they want advice, strategy, creative direction or simply a nuanced and in-depth perspective on present and future market movement. His purpose remains the same, to help those he works with to reach their potential whilst retaining and highlighting what makes them so special to start with.

Daniel splits his time between London and his countryside home in South West England.